by Matthew Noll | Mar 28, 2016 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Gas Station Advertising, Lifestyle media, Mall Advertising, Transit Shelters
Trying to target specific demographics across multiple diverse markets around the country can be a time consuming task. That’s why Everest University and their agency turned to EMC for an OOH solution to target these specific groups within each market. This...
by Matthew Noll | May 27, 2015 | Billboard Advertising, Commuter Rail & Subway, Featured, Transit Shelters
When you need to reach a very specific target demographic, and you need to do it in multiple markets across the U.S., and you need to have the campaign up and running in about 3 weeks, what do you have? A perfect recipe for out of home advertising and a great reason...
by Matthew Noll | Nov 5, 2014 | Billboard Advertising, Featured, Traditional Media, Transit Shelters
The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr” yogurt maker Siggi’s is taking their quest to overthrow Greek dominance of the yogurt world to the next level. A key stage in the...
by Matthew Noll | Jul 15, 2014 | Airport Advertising, Daily Updates, Event Marketing, Featured, Transit Shelters
As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event. Medical...
by Matthew Noll | Feb 24, 2014 | Daily Updates, Featured, Traditional Media, Transit Shelters
One of out of home advertising’s great strengths has always been its ability to be highly contextually relevant, (or in English – its ability to deliver an advertising message to consumers when and where they may actually need the product). Out of home really began to...
by Matthew Noll | Feb 13, 2014 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Transit Shelters
City College of San Francisco knows the value of a good integrated advertising campaign. As the college was placed in limbo while waiting for accreditation technicalities to go through, the San Francisco learning institution found that its enrollment was plummeting....
