by Matthew Noll | Jan 23, 2012 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH...
by Matthew Noll | Jan 16, 2012 | Billboard Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media, Truckside Advertising
There’s an old saying in outdoor advertising that “seven words is one too many”. It’s a way of conveying that simplicity and laser-focused design is one of the key elements to a successful outdoor advertising campaign. The best out of home...
by Matthew Noll | Jan 2, 2012 | Airport Advertising, Daily Updates, Featured, Traditional Media
When Riverbed Technology wanted to reach business decision makers in key markets across the US and overseas, they and their agency turned to EMC Outdoor for a way to target these hard to reach individuals. The solution was a program of spectacular and dominating...
by Matthew Noll | Sep 22, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Summer’s finally over and all over the country students are heading back to school. According to the OAAA “Almost 20 million of those students will be heading to the nation’s 4,409 colleges and universities in the fall — over 5 million more than 20 years...
by Matthew Noll | Jul 15, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Want to engage local consumers in a fun and exciting way, get some great branding & PR buzz, and give something back to the local communities at the same time? That’s just what Stevi B’s did with their recent billboard campaign in the Atlanta area. We...
by Matthew Noll | Jul 7, 2011 | Airport Advertising, Bike Displays, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Scooter Advertising, Segway Advertising, Wrapped Vehicles
When Boehringer Ingelheim was preparing to attend one of the most important medical conferences on their calendar — the annual ADA meeting in San Diego— they turned to EMC for a package of outdoor advertising that would reach attendees during their entire stay at the...
