by Matthew Noll | Jun 29, 2009 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
What do you do if you want to reach event attendees outside the convention center, in an area where there is no traditional out of home media available? Well, if the event happens to be near water you can sail right up to the crowds. That’s exactly what Ciba...
by Matthew Noll | Jun 23, 2009 | Billboard Advertising, Daily Updates, Featured, Mobile Billboards, Non-traditional Media, Traditional Media
When Tampico beverages wanted to make a big splash, and increase their presence in the Las Vegas market they made sure to include outdoor advertising as a key part of their integrated campaign. The overall strategy, designed to reach Hispanic Moms, included out of...
by Matthew Noll | Jun 10, 2009 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising
Most of the time advertisers are forced to seek out their audience, who may be spread across a state, a region, or the whole country. But occasionally an opportunity presents itself where they can find them all in one place. Major events – like trade shows,...
by Matthew Noll | Jun 1, 2009 | Bike Displays, Branded Inflatables, Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
In order to reach NASCAR fans at Charlotte’s SPEED WEEK in a fun and engaging way, Nationwide Insurance turned to the power of non-traditional out of home to drive people to their “Meet Dale Earnhardt Jr.” contest registration and event. As part of their ongoing...
by Matthew Noll | May 4, 2009 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising
When American Airlines wanted to reach busy college students at the University of Texas, and get them to sign up for their AAdvantage Miles plan they knew they needed a unique approach, so they turned to EMC for some cutting edge out of home advertising. A team of...
by Matthew Noll | Mar 17, 2009 | Daily Updates, Event Marketing, Featured, Non-traditional Media, Street Teams
When Nationwide Insurance needed to create some extra excitement at the annual BISA conference they turned to one of the coolest new out of home media to appear on the event marketing stage — Digital Display Apparel. These displays are essentially...
