by Luke Woods | Feb 28, 2019 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Fitness Club Media, Gas Station Advertising, Grocery Store Advertising, Lifestyle media, Mall Advertising, Mobile Billboards, Non-traditional Media, Transit Shelters, Wrapped Vehicles
Developing a marketing strategy for a health insurance brand is one of the most difficult tasks for marketers and media planners. Not only must they reach many different targeted audiences and segments within the market, but the complexities of health insurance...
by Matthew Noll | Mar 28, 2016 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Gas Station Advertising, Lifestyle media, Mall Advertising, Transit Shelters
Trying to target specific demographics across multiple diverse markets around the country can be a time consuming task. That’s why Everest University and their agency turned to EMC for an OOH solution to target these specific groups within each market. This...
by Matthew Noll | Jun 4, 2014 | Billboard Advertising, Daily Updates, Featured, Fitness Club Media, Gas Station Advertising, Lifestyle media
Sometimes clients need to do things like target 20+ markets using out of home media with just over three weeks to plan and execute the whole program. No problem…we’re always here to help. When peer-to-peer rideshare company Lyft and their agency needed to quickly...
by Matthew Noll | Mar 10, 2010 | Daily Updates, Featured, Gas Station Advertising
Out of home can provide some of the most cost effective media platforms, and offers a wide variety of options, so there’s almost always something to reach into your target market. For example . . . If you’re a short term health insurance provider...
by Matthew Noll | Aug 10, 2009 | Billboard Advertising, Daily Updates, Featured, Gas Station Advertising, Lifestyle media, Truckside Advertising
When Jiffy Lube needed to increase awareness for over 25 locations across a large geographic area in the Pacific Northwest they turned to the EMC for a comprehensive out of home campaign that would reach their audience at multiple touch points in their day. Carefully...
by Matthew Noll | Mar 9, 2009 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Gas Station Advertising, Guerrilla Marketing, Lifestyle media, Mall Advertising, Mobile Billboards, Non-traditional Media, Traditional Media, Transit Shelters, Truckside Advertising, Wrapped Vehicles
When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost’s target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its...
