by Matthew Noll | Jun 10, 2009 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising
Most of the time advertisers are forced to seek out their audience, who may be spread across a state, a region, or the whole country. But occasionally an opportunity presents itself where they can find them all in one place. Major events – like trade shows,...
by Matthew Noll | Jun 1, 2009 | Bike Displays, Branded Inflatables, Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
In order to reach NASCAR fans at Charlotte’s SPEED WEEK in a fun and engaging way, Nationwide Insurance turned to the power of non-traditional out of home to drive people to their “Meet Dale Earnhardt Jr.” contest registration and event. As part of their ongoing...
by Matthew Noll | May 4, 2009 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising
When American Airlines wanted to reach busy college students at the University of Texas, and get them to sign up for their AAdvantage Miles plan they knew they needed a unique approach, so they turned to EMC for some cutting edge out of home advertising. A team of...
by Matthew Noll | Mar 9, 2009 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Gas Station Advertising, Guerrilla Marketing, Lifestyle media, Mall Advertising, Mobile Billboards, Non-traditional Media, Traditional Media, Transit Shelters, Truckside Advertising, Wrapped Vehicles
When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost’s target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its...
by Matthew Noll | Nov 24, 2008 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Mobile Projection, Non-traditional Media
We were tapped by Obama for America to manage a multi-state out of home campaign that would help get voters to the polls where the competition was tough. At crunch time, Obama’s marketing team turned to the out of home palette — recognizing that outdoor...
by Matthew Noll | Oct 17, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles
This campaign is a great case of the right media for the right message: In order to promote their new portfolio of environmental solutions to help businesses reduce the impact of printing Hewlett Packard chose a pair of “green” media—wrapped Smart Cars and...
