by Matthew Noll | Feb 5, 2008 | Billboard Advertising, Daily Updates, Featured
OK, we know that “Thinking outside the box” is just a tad over-used, but how about “Thinking outside the billboard”. We always love to see advertisers use extensions, and this is a great example of why (although you have to wonder where to get...
by Matthew Noll | Jan 18, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
It’s great to see New Orleans getting back into the swing of things as meetings start to return to this popular convention town. It’s also nice to see advertisers taking advantage of the newest technology. Projection media is a rapidly evolving format...
by Matthew Noll | Dec 20, 2007 | Airport Advertising, Daily Updates, Featured, Traditional Media
After your flight has been delayed for the third time, everyone is looking for something to read, so it’s nice to see publishers taking advantage of this natural out of home market. We loved this creative, but couldn’t decide whether it was an homage to...
by Matthew Noll | Dec 20, 2007 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Tomorrow is officially the shortest day of the year, so we could probably all do with a little sunshine and some happy kids playing on the beach.
by Matthew Noll | Oct 11, 2007 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media
Talk about IMPACT – Jonathan Vilma is big enough on the field, a 12 foot tall Vilma is almost scary. But, I probably would buy a cell phone if he told me to. 10 of these mobile billboards blanketed the NYC area as part of a NY Jets home game sponsorship program....
by Matthew Noll | Oct 10, 2007 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising
We don’t know either. But we do know they looked pretty cool gliding around Stockholm during a recent medical meeting. (We never knew Bjork —below on the right, wink, wink— had such an interest in out of home.) Maybe it’s just us, but it always seems like...
