It all started with a Bog . . .

by Matthew Noll | Feb 6, 2009 | Airport Advertising, Billboard Advertising, Bus Advertising, Daily Updates, Featured, Non-traditional Media, Traditional Media, Wrapped Vehicles

. . . In the beginning there were the Bog People, and they got around in a big red double decker bus . . . Ok, it wasn’t really the Bog People in the bus, it was actually guests of the Natural History Museum of Los Angeles County. Since 2006 the Museum has...

Subway – Giant subs make Atlanta hungry!

by Matthew Noll | Jan 19, 2009 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Transit Shelters

We sincerely apologize for getting the Subway “five-dollar-foot-long” song stuck in everyone’s head (you have to admit – it’s a really catchy jingle) but we couldn’t pass up the opportunity to write about this outdoor advertising...

Outdoor advertising reaches a receptive audience, or “It’s cold and grey — let’s go to Mexico”

by Matthew Noll | Jan 5, 2009 | Billboard Advertising, Daily Updates, Featured, Non-traditional Media, Traditional Media, Truckside Advertising

It’s January, it’s cloudy and cold and you would like nothing more than to get away to a sunny beach in Mexico. That’s just what AeroMexico is counting on as it reaches out to audiences across the U.S.   With this campaign running nationwide in eight...

Only 9 more advertising days until Christmas!

by Matthew Noll | Dec 16, 2008 | Daily Updates, Featured, Lifestyle media, Mall Advertising

During the crowded holiday shopping season (yes, even this year) mall advertising is a great way to concentrate your out of home advertising efforts. That’s just what the Phipps Conservatory in Pittsburgh,  PA is doing to drive traffic to their annual Winter...

EMC manages an extensive mobile out of home campaign in battleground states during Obama’s final push to the White House.

by Matthew Noll | Nov 24, 2008 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Mobile Projection, Non-traditional Media

We were tapped by Obama for America to manage a multi-state out of home campaign that would help get voters to the polls where the competition was tough.  At crunch time, Obama’s marketing team turned to the out of home palette — recognizing that outdoor...

Good outdoor advertising can come in (very) small packages.

by Matthew Noll | Oct 17, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles

This campaign is a great case of the right media for the right message: In order to promote their new portfolio of environmental solutions to help businesses reduce the impact of printing Hewlett Packard chose a pair of “green” media—wrapped Smart Cars and...