by Matthew Noll | Oct 5, 2010 | Daily Updates, Featured, Lifestyle media
Gas station advertising is continuing to grow in popularity, partly because of its cost effectiveness, but largely because of its ability to provide very specific geo-targeting of your demographic. Want to target by zip code? – No problem! Need to target...
by Matthew Noll | Sep 28, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising, Wrapped Vehicles
To make sure their message was front and center at the 2010 TCT meeting in Washington DC, St Jude Medical once again turned to EMC Outdoor for a mobile out of home advertising campaign that would capture the attention of event attendees. Major events like trade...
by Matthew Noll | Sep 8, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Truckside Advertising
What started off four years ago as a relatively modest poster campaign in one city has blossomed into a key component of Subway’s integrated regional marketing across the Southeast. Subway has remained strongly committed to the power of outdoor advertising as...
by Matthew Noll | Aug 20, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing
For the third year in a row Bud Light Lime is taking over the waters off San Diego and Los Angeles with these out of home, branded sails. The boats have been spending their weekends sailing past popular beaches, targeting a hot and thirsty audience that is ready for...
by Matthew Noll | Aug 18, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
Virgin Mobile took the opportunity to engage with customers by giving free bike taxi rides to the huge crowds attending Lollapalooza and the Chicago Air & Water Show. The bikes were strategically placed in key areas around the festivals, where they provided...
by Matthew Noll | Aug 5, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams
In order to reach thousands of computer professionals at the Siggraph convention in Los Angeles, Intel turned to EMC for some creative outdoor advertising. A team of brand ambassadors with Intel branded Coffee backpacks were stationed on the main pedestrian routes to...
