by Jonathan Megahey | Feb 2, 2022 | Experiential Marketing, Projection
Most Out of Home activations that consumers see on a daily basis are intended to build awareness. In turn, these daily activations are meant to produce profits, but not all advertising is motivated by profits. Occasionally, we can help bring activations to life that...
by Jonathan Megahey | Jan 17, 2022 | Billboard Advertising, Experiential Marketing
When we look at Out of Home media, most campaigns are B2B and B2C and include tangible industries such as food, beverage, and fashion. However, our most recent OOH activation for Taipei Economic and Cultural Representative Office (TECO) invoked another side of OOH;...
by Matthew Noll | Oct 26, 2021 | Experiential Marketing
For CPG’s trying to gain market share and grow beyond their core base market one challenge is always just getting consumers to try your product. This is particularly true with food and beverage products where 62% of consumers surveyed indicated allegiance to a...
by Jillian Cowden | Mar 25, 2020 | Daily Updates, Experiential Marketing, Featured, Guerrilla Marketing
Ever since the Farm Bill legalized hemp back in 2018, the number of CBD and hemp brands has grown exponentially. CBD has become a coveted ingredient in a host of consumer products including skin lotions, dog treats, and supplements, to name a few. One of the fastest...
by Jillian Cowden | Mar 6, 2020 | Billboard Advertising, Experiential Marketing, Featured, Traditional Media
As one of West Virginia’s oldest public universities, Marshall University’s roots run deep. The commonly used hashtag #MarshallUFamily and catch phrase, “Sons and Daughters of Marshall”, speaks to the university’s welcoming community and legacy of...
by Jillian Cowden | Oct 8, 2019 | Experiential Marketing, Featured
It’s important for travel and tourism brands to communicate the value of their destination to consumers by providing them with a memorable experience or moment that speaks to its tradition and conveys the destination’s value. Actively engaging consumers in this...
