by Matthew Noll | Mar 17, 2009 | Daily Updates, Event Marketing, Featured, Non-traditional Media, Street Teams
When Nationwide Insurance needed to create some extra excitement at the annual BISA conference they turned to one of the coolest new out of home media to appear on the event marketing stage — Digital Display Apparel. These displays are essentially...
by Matthew Noll | Oct 17, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles
This campaign is a great case of the right media for the right message: In order to promote their new portfolio of environmental solutions to help businesses reduce the impact of printing Hewlett Packard chose a pair of “green” media—wrapped Smart Cars and...
by Matthew Noll | Aug 28, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
Safeway used this mobile projection at the Democratic National Convention to welcome delegates, visitors and VIPs, to celebrate their sponsorship of the event, and to promote a few green messages as well. Mobile projection was a good fit because it’s cutting...
by Matthew Noll | Jul 18, 2008 | Daily Updates, Event Marketing, Featured, Mobile Billboards, Mobile Projection, Non-traditional Media
And then park them directly in front of 160,000 screaming NASCAR fans! (just don’t try trading paint with Dale Earnhardt, Jr. anytime soon) To help promote their new NASCAR sponsorship Nationwide Insurance wanted to be in the pole position at Speed Street...
by Matthew Noll | Apr 14, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
We always say that Mobile Projections are larger than life, but in this case, not by much . . . At 15 Stories High, this illumination is probably only marginally bigger than it’s subject—WWE’s Paul “Big Show” Wight—but it does make a big...
by Matthew Noll | Jan 18, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
It’s great to see New Orleans getting back into the swing of things as meetings start to return to this popular convention town. It’s also nice to see advertisers taking advantage of the newest technology. Projection media is a rapidly evolving format...
