by Matthew Noll | Oct 12, 2009 | Daily Updates, Event Marketing, Featured, Segway Advertising
For the 2009 “Making Strides Against Breast Cancer of Philadelphia” walk, sponsored by the American Cancer Society, the Siemens Medical Team fielded a pair of Segways to help generate buzz. Here are some great shots from the event which started at the Art...
by Matthew Noll | Sep 3, 2009 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams, Wrapped Vehicles
When Hansen’s Natural Soda wanted to promote their “Hansen’s Loves San Francisco” Online Photo Contest, while also exposing Bay Area residents to their brand, they turned to EMC for some fun and exciting guerrilla out of home to make a big...
by Matthew Noll | Aug 17, 2009 | Daily Updates, Event Marketing, Featured, Non-traditional Media
One great way to reach audiences at large events is with mobile out of home media – and that’s just what Boost Mobile did at two major events in downtown Chicago this summer, using these cool looking bike taxis. The first event was the famous...
by Matthew Noll | Jun 29, 2009 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
What do you do if you want to reach event attendees outside the convention center, in an area where there is no traditional out of home media available? Well, if the event happens to be near water you can sail right up to the crowds. That’s exactly what Ciba...
by Matthew Noll | Jun 10, 2009 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising
Most of the time advertisers are forced to seek out their audience, who may be spread across a state, a region, or the whole country. But occasionally an opportunity presents itself where they can find them all in one place. Major events – like trade shows,...
by Matthew Noll | Jun 1, 2009 | Bike Displays, Branded Inflatables, Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
In order to reach NASCAR fans at Charlotte’s SPEED WEEK in a fun and engaging way, Nationwide Insurance turned to the power of non-traditional out of home to drive people to their “Meet Dale Earnhardt Jr.” contest registration and event. As part of their ongoing...
