by Matthew Noll | Oct 11, 2007 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media
Talk about IMPACT – Jonathan Vilma is big enough on the field, a 12 foot tall Vilma is almost scary. But, I probably would buy a cell phone if he told me to. 10 of these mobile billboards blanketed the NYC area as part of a NY Jets home game sponsorship program....
by Matthew Noll | Oct 10, 2007 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising
We don’t know either. But we do know they looked pretty cool gliding around Stockholm during a recent medical meeting. (We never knew Bjork —below on the right, wink, wink— had such an interest in out of home.) Maybe it’s just us, but it always seems like...
by Matthew Noll | Oct 10, 2007 | Bus Advertising, Daily Updates, Featured, Traditional Media
They’re sure to liven up any concrete jungle. These buses, part of Nationwide Insurance’s 2007 summer branding out of home campaign, definitely add a little color to an otherwise bland urban landscape (we figure that’s a couple hundred square feet of...
by Matthew Noll | Oct 8, 2007 | Daily Updates, Featured, Guerrilla Marketing
Metro-Fi, partnering with MSN & Microsoft took a unique approach to promote their new free wireless internet service in downtownPortland, using a cool combination of hi-tech & low-tech out of home to announce the service. The hi-tech part was this snazzy...
by Matthew Noll | Aug 31, 2007 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams
EMC started the summer with a bang—and a giant Grocery Cart! Partnering with Bloom, “A different kind of grocery store” and their agency, EMC launched the “Shop Happy” street team, a way for Bloom to penetrate key markets in Northern VA, where other outdoor...
