by Matthew Noll | Jan 5, 2009 | Billboard Advertising, Daily Updates, Featured, Non-traditional Media, Traditional Media, Truckside Advertising
It’s January, it’s cloudy and cold and you would like nothing more than to get away to a sunny beach in Mexico. That’s just what AeroMexico is counting on as it reaches out to audiences across the U.S. With this campaign running nationwide in eight...
by Matthew Noll | Dec 16, 2008 | Daily Updates, Featured, Lifestyle media, Mall Advertising
During the crowded holiday shopping season (yes, even this year) mall advertising is a great way to concentrate your out of home advertising efforts. That’s just what the Phipps Conservatory in Pittsburgh, PA is doing to drive traffic to their annual Winter...
by Matthew Noll | Nov 24, 2008 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Mobile Projection, Non-traditional Media
We were tapped by Obama for America to manage a multi-state out of home campaign that would help get voters to the polls where the competition was tough. At crunch time, Obama’s marketing team turned to the out of home palette — recognizing that outdoor...
by Matthew Noll | Oct 17, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles
This campaign is a great case of the right media for the right message: In order to promote their new portfolio of environmental solutions to help businesses reduce the impact of printing Hewlett Packard chose a pair of “green” media—wrapped Smart Cars and...
by Matthew Noll | Oct 3, 2008 | Daily Updates, Featured, Traditional Media
These telephone kiosks for Daniel Solin’s “Smartest 401K Book You’ll Ever Read” went up all across Manhattan (including Wall Street) just before the economy went all ker-flooey! We think that people will definitely be paying close attention to...
