by Matthew Noll | Sep 8, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Truckside Advertising
What started off four years ago as a relatively modest poster campaign in one city has blossomed into a key component of Subway’s integrated regional marketing across the Southeast. Subway has remained strongly committed to the power of outdoor advertising as...
by Matthew Noll | Aug 20, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing
For the third year in a row Bud Light Lime is taking over the waters off San Diego and Los Angeles with these out of home, branded sails. The boats have been spending their weekends sailing past popular beaches, targeting a hot and thirsty audience that is ready for...
by Matthew Noll | Aug 18, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
Virgin Mobile took the opportunity to engage with customers by giving free bike taxi rides to the huge crowds attending Lollapalooza and the Chicago Air & Water Show. The bikes were strategically placed in key areas around the festivals, where they provided...
by Matthew Noll | Aug 5, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams
In order to reach thousands of computer professionals at the Siggraph convention in Los Angeles, Intel turned to EMC for some creative outdoor advertising. A team of brand ambassadors with Intel branded Coffee backpacks were stationed on the main pedestrian routes to...
by Matthew Noll | Jun 21, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
Michelob Ultra got a hole in one at the US Open this weekend. In order to reach fans attending one of the biggest golf events of the season they launched a sailboat with a giant branded sail to the waters off Pebble Beach. The sailboat provided great exposure as it...
