by Matthew Noll | Oct 2, 2012 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing
Rimini Street is taking traditional out of home advertising media—in this case taxi tops—and turning them into a guerrilla media platform that also drives social engagement. Uninvited to the Oracle Open World party in San Francisco, Rimini tapped EMC for guerrilla...
by Matthew Noll | Oct 1, 2012 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media
We just wrapped up a season long campaign helping Anheuser-Busch promote one of the new members of their product line — Shocktop — to baseball fans in San Francisco. The campaign was designed to reach Giants home games and ran for a large part of the 2012 season....
by Matthew Noll | Sep 25, 2012 | Event Marketing, Featured
We were thrilled to be a part of the launch of MasterCard’s new “Priceless Chicago” program with this wrapped trolley. The complimentary trolley was part of the Magnificent Mile Shopping Festival, and transported shoppers down North Michigan Avenue...
by Matthew Noll | Jul 25, 2012 | Airport Advertising, Featured, Traditional Media
When traveling by air it’s always good to have something to read during those long waits and longer flights. That makes airports a natural fit for publishers. Inevitably loads of passengers forget to bring a book and have to pick one up in the airport. Out of...
by Matthew Noll | Jun 4, 2012 | Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards
Mobile Billboards continue to be a great way to reach event attendees — like race fans at the Indianapolis 500. Mobile billboards can take your message directly to your audience, whether they are race fans, music fans, doctors at a medical meeting, or business...
