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Targeting attendees at major conventions and trade shows can be one of the most effective ways for businesses to reach an audience of industry specific decision makers – because they are concentrated in one area for a short period of time.

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Outdoor advertising – and in particular, mobile and guerrilla media – excels at doing just that. This media can be focused in very specific areas where it will intersect event attendees at multiple points during their stay.

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That’s just what Exact Target did with our team of branded pedicabs at the recent Microsoft Dynamics Convergence event in New Orleans.

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Since these bike taxis are frequently used in lieu of taxis or walking, they provided a great way to reach event attendees as they circulated around the convention center, main hotels and restaurants.

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The drivers were also equipped with promotional materials to distribute, becoming brand ambassadors for the advertiser and introducing an element of personal interaction to the Exact Target campaign.

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Contact us to learn more about how out-of-home media can be used to reach event attendees in markets across the country (and around the world!).