One of the great things about the continuing integration of digital technology into out of home advertisng is the flexibility it provides.
We just wrapped up this campaign for Michelob Ultra, designed to reach golf fans attending the AT&T Pebble Beach Pro Am. A fully-wrapped digital display vehicle was brought in, with the capability to run multiple signals across its large bank of screens.
This allowed the vehicle to display branded digital content loops for Michelob, while also showing a constantly updated leader board of all the participating players. So the digital + OOH combo allowed the best of both worlds: Michelob increased their visibility as a key tournament partner, while fans kept up with the tournament rankings.
The vehicle provided even more flexibility as it traveled to the major shuttle stops where fans would congregate to travel to the event. It also traveled through key popular areas in the surrounding towns where fans stayed during the tournament. Mobile digital OOH: comes in under par again! 
Contact us to learn more about how out-of-home advertising can be adapted to suit your brand, target audience, and event.