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In order to interact directly with consumers, ComEd took their outdoor advertising inside – specifically into major malls around the Chicago area.

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We used branded segways to help drive traffic to the ComEd booth in the mall where consumers could get valuable information about how to save on their energy bill.

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Segways are a natural magnet for audiences wherever they go – and always seem to bring a smile to people’s faces — setting the stage for a positive brand experience.

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Contact us to learn more about how EMC can help you get in touch with your audience.