Outdoor advertising is a perennial favorite for announcing a “Grand Opening”. It can announce your presence in a big, bold way, and drive traffic to your location. So when the Sports Authority wanted to announce their new location in Honolulu they naturally turned to out of home.
Billboards in Hawaii are heavily regulated, so truckside advertising provided a great alternative to traditional media, and allowed Sports Authority to reach their audience over a large portion of the island with just a few trucks.
At EMC Outdoor we’re always looking for new ways to take our clients’ message where it needs to be, even if it means we have to get on a plane to Hawaii, find a cursed tiki idol, get into a surfing accident, get menaced by a tarantula, throw out our back hula dancing, almost get crushed by a falling ceremonial mask, then wrap it all up by having a luau with Vincent Price — we’re willing to go the extra (2000) miles.