Timing is everything! (or, when to buy, when to sell, and when to advertise!)

These telephone kiosks for Daniel Solin’s “Smartest 401K Book You’ll Ever Read” went up all across Manhattan (including Wall Street) just before the economy went all ker-flooey! We think that people will definitely be paying close attention to this one.

In outdoor advertising the right media and the right location is really important, but some great timing sure doesn’t hurt.