And then park them directly in front of 160,000 screaming NASCAR fans! (just don’t try trading paint with Dale Earnhardt, Jr. anytime soon)
To help promote their new NASCAR sponsorship Nationwide Insurance wanted to be in the pole position at Speed Street festival in Charlotte, and Mobile Billboards were a great way to put their brand right in the middle of the crowds—not to mention the middle of the track!
After the checkered flag Mobile Projection joined the party, following the huge crowds and lighting up the night throughout popular downtown areas.
Projection media is growing in popularity as a powerful way to create dynamic new advertising space almost anywhere. It also looks really cool in those nighttime time-lapse photos.
Contact us to learn more about how outdoor advertising can reach the crowds at your nest event.