Talk about reaching your target demographic, it doesn’t get any better than this . . . (hint: read the ad then look at the car)
Maybe if the out of home ad printed out a claims form – filled out in triplicate, filed the police report, and dispensed some nice soothing herbal tea?
Or, maybe the ad could materialize out of thin air, right next to the car, immediately after the accident.
Well, we can dream.