OK, we know that “Thinking outside the box” is just a tad over-used, but how about “Thinking outside the billboard”. We always love to see advertisers use extensions, and this is a great example of why (although you have to wonder where to get dance shoes in size 48 Triple E).
Outdoor advertising is often overlooked as a great way to promote an upcoming event, and a little bit of advance planning can go a long way to creating some grass roots buzz.