The Brave New World of Location Based Marketing
As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
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Author: Matthew Noll
What is the Power of an Experience?
Experiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. The novelty of experience makes our memories stronger, builds social connection, and impacts our perception and mental processes in everyday life.
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Offline to Online: Integrating Your Out of Home & Digital Media Channels
A few years ago, most media buyers probably would have said that digital media = the future and out of home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two channels are more aligned than we might have guessed.
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Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement
The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational change that will completely reshape the future of the industry.
Read More![How are Mobile Advertising and Out of Home Media Aligned? [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2017/12/mobile-ooh-info.jpg)
How are Mobile Advertising and Out of Home Media Aligned? [Infographic]
We all know that the use of mobile devices is reshaping both consumer behavior, and the ways advertisers reach them. But have you stopped to think about how this newest media format relates to the oldest media format? Our new info-graphic shares some interesting stats on how the Mobile and Out of Home advertising worlds overlap and intertwine.
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