Author: Maryann Ingham

Trade shows and conventions are critical marketing opportunities for exhibitors. Many companies devote relatively large portions of their marketing budget to these events recognizing the benefit of the face to face meetings.

One important part of trade show planning for exhibitors is taking advantage of sponsorship-advertising opportunities to increase their share of voice, and drive that all-important traffic to their booth. But for some associations it can be a struggle to keep pace with the exhibitor’s demand for new marketing strategies.