Author: Lauren Berberian

Your Tradeshow Forecast: Experiential with an Abundance of Technology!

Posted by Lauren Berberian | Aug 14, 2018 | Featured, Trade Show Marketing

Tradeshow marketers must engage their audience and measurement that impact. Integrated Experiential Exhibit Technology, or IEET, allows an audience to have a profound multi-sensory experience with a brand, while capturing impression data. As marketers embrace IEET, it will change the way audiences experience the world.

The Budget & The Booth: A Trade Show Tale as Old as Time

Posted by Lauren Berberian | Mar 26, 2018 | Featured, Trade Show Marketing

Exhibiting at your first trade show can feel like venturing into unknown territory. Doing your research and putting together a strong team are some key steps. Our guide will help you make sense of the chaos, maximize your budget and achieve your fairy tale ending.