Author: John Foster

Trade shows and conventions can be crucial marketing opportunities for exhibitors. We wanted to tap into the expertise of some of the newest team members’ of our Trade Show Marketing team, and share some of their knowledge on preparing for your tradeshow experience. This will be the first in a series that will walk you through key steps in the process – from the initial planning stages, to designing your booth, to checklists for your activation, and of course driving traffic to your booth using OOH media.