Expert Tips for Planning a Branded Event
As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.
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Author: John Foster
Leveraging Experiential for Trade Show Marketing and Out of Home
Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.
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Trade Show Marketing Trends for 2019
In 2019, we’ll see trade show exhibitors and sponsors with a deeper focus and bigger investments in creating unique, interactive, memorable brand experiences.
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Digital Tactics for Trade Show Marketing
The rule of seven is one of the founding concepts in marketing: a recipient must hear or see a message at least seven times before they will take an action. For trade shows, it’s important to deliver multiple messages to an audience. Digital marketing tactics offer dynamic and customized messaging capabilities.
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Understanding the Trade Show Attendee Experience
Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. An effective trade show marketing strategy must be unique and specific for reaching attendees going to the convention market, during the event, and throughout their time moving around the city.
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