What Does Experiential Look Like When Everyone is Online and at Home?
Experiential marketers and event planners are used to creating contingency plans, even if that means changing course to reach audiences online and at home.
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Author: Jerry Buckley
Political Advertising with Out of Home
An out-of-home media strategy can be an effective tool for targeting key voter audiences in highly competitive and under-served markets in an election year.
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The Intersection of IRL and URL: Engagement Marketing
As an experiential advocate, Social Media Day was my opportunity to better understand how social can integrate with experiential for valuable amplification.
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What’s Your SXSW?
Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon South by Southwest. But if the BBQ, interactive, film and music-infused flavor of the enormous event is not quite right for your brand, rest assured that you can have your own SXSW.
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Introducing Account LAB: How Our Strategy Team Can Benefit You
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experiential and events.
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