Reaching Sports Fans with Experiential Marketing
Major national and international sports events offer brands a unique environment to activate experiential marketing and target key demographic audiences.
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Author: Ian Williams
A Piece of the Pie: Experiential Marketing at Large Events
Large-scale events seem like inaccessible and costly marketing channels. The reality is they offer awareness and audience reach to fit any brand or budget.
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Why is the Customer Experience Important for Your Brand?
Customer Experience is an integral part of all interaction between a company and an individual. Through careful and deliberate experiential marketing and customer service efforts, a company can expose an individual to a brand and continue to develop that relationship into a loyal customer.
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