Conference marketing trends for 2025 will evolve to focus on creating immersive, wellness-oriented, and data-driven experiences utilizing AI. From sponsored wellness lounges offering activities like yoga and meditation to gamified recycling solutions powered by AI, these trends aim to enhance attendee engagement while promoting sponsor visibility.
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Recognizing that adding Out-of-Home media sponsorships could effectively increase non-dues revenue for associations is essential for organizers to seize opportunities. We’ve identified six key indicators that suggest an event is ripe for OOH sponsorship and explore the potential benefits of such collaborations.
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Expanding non-dues revenue from event sponsorships is critical for associations. Out of Home media can be an easy, high impact addition.
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