Author: Christie Massey

A New Year, A New Lesson Plan: OOH & Data

Posted by Christie Massey | Feb 17, 2017 | Featured, OOH Media

Are you having trouble reaching potential students in a media saturated market? There is a need for a more focused and calculated media plan, utilizing data to reach potential students. Learn how big data can inform your out of home placements, and help focus you efforts on the right audience.

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3 ways Out of Home can help drive your Educational Marketing

Posted by Christie Massey | Aug 8, 2016 | Featured, OOH Media

Is OOH the missing piece to your educational marketing plan? Throughout my years here at EMC...

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A Buyer’s Perspective: Five Key Takeaways from the OAAA National Convention

Posted by Christie Massey | May 27, 2015 | Featured, OOH Media

I always look forward to the Outdoor Advertising Association’s annual convention for the insights...

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Out of Home Ratings: A media planners perspective

Posted by Christie Massey | Jul 1, 2014 | Featured, OOH Media

For years media planners have struggled with how to incorporate Out of Home into their media plans...

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