Author: Christie Massey

Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? How can they evaluate what channels are most effective at delivering ROI? Out of home provides the right channels to address these issues. It’s engaging, focuses on a relevant local audience, and is more cost effective than many alternatives. Of course, health insurance marketers must know how to implement and maximize it for their brand.