While the media has made great stides over the past year you may have questions about launching your first Programmatic Out of Home campaign. Learn what to expect when preparing for your first campaign.
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COVID’s effect on Out of Home media has been dramatic over the last 9 months. We take a few minutes to look at where we have been, where we are now, and where things are headed.
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Out of Home is finding new light as an audience-first format, wherein planning starts with the audience as the basis, well before media decisions are made.
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The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.
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Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? How can they evaluate what channels are most effective at delivering ROI? Out of home provides the right channels to address these issues. It’s engaging, focuses on a relevant local audience, and is more cost effective than many alternatives. Of course, health insurance marketers must know how to implement and maximize it for their brand.
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