Author: Betsy McLarney

Over the last decade, advertising has exploded from a handful of media channels. At one time, TV advertising reached nearly 80% of the population in one night. Today, the dominance of TV, radio and print has become more diluted with the advent of digital marketing platforms that extend the message delivery to a tech-savvy and interconnected audience. In this constantly changing world, Out of Home is poised for a resurgence based on several key trends.