Political speech in outdoor advertising: know your legal guidelines
As Political Season is underway from California to Maine, it might be a useful time to review what the law says about Political Speech. Over the past 200 years, courts have decided that the best answer to questions of political speech is even more political speech....
Three common hurdles buying outdoor advertising
Buying billboards, and other forms of outdoor advertising, can be frustrating and time consuming. We hear many complaints, but here are three that are fairly common, and a few thoughts to consider. 1. “Why won’t they call me back?” How many times have you asked...
Out of Home: Making Smart Choices
The outdoor media industry, now popularly termed out of home (OOH) advertising, has grown with warp speed over the last 20 years, expanding its scope and definition in unimaginable ways. What used to be a portfolio of billboards, posters and transit shelters has...