Amplifying Your Digital Media Plan with Out of Home
Based on the level of investment in digital ads, agencies and brands alike have started asking critical questions…are we getting what we expect from our digital online ad spend? How can we be more assured that our message is getting to our consumer and moving that all important needle?
Summer is Coming: Use Experiential to Connect with Your Customer
Summer is a time when you’re sure to see people outside, open to new experiences in the beautiful weather. Experiential marketing is the smartest way to reach your target audience to create positive lasting impressions, promote new items, boost sales and make your brand stand out.
Chicago | A Day in the Life of a Convention Attendee
Attending a convention in Chicago puts you in the middle of the largest city in the Midwest. With so much to do outside, why limit yourself to the walls of McCormick Place? We’ve put together a list of 7 Things to Do While in Chicago for a Convention.
Summer Vacation: Reaching tourists in major markets with Out of Home
This summer between Memorial Day and Labor Day, Americans will take over 600,000,000 long distance trips (TripAdvisor). Combine that with the fact that in 2015 leisure travelers in the U.S. spent over $650 billion (US Travel Association), it becomes clear that there is a strong marketing opportunity in tourist areas during the summer that is just waiting to be tapped.
The Benefits of Partnership: How an Out of Home Expert Can Bring Focus to Your Media Planning
We as consumers commonly face situations when we have to seek out experts or professionals to handle tasks we either are unfamiliar with, or don’t have the time to handles ourselves. In the advertising world, ad agencies as well as brands can face the same challenges when it comes to planning and placing out of home media. While many agencies and marketing departments have the ability to handle the task, using an out of home media expert can be beneficial in many ways.
How are Conventions Thriving When Communication is at Our Fingertips?
Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that tradeshows are not just surviving, but thriving in the connected age? There are five crucial reasons for leaving the office behind and attending an event.
A New Year, A New Lesson Plan: OOH & Data
Are you having trouble reaching potential students in a media saturated market? There is a need for a more focused and calculated media plan, utilizing data to reach potential students. Learn how big data can inform your out of home placements, and help focus you efforts on the right audience.
Creative Hindsight is 20/20
Out of Home is a powerful strategy to help drive attendee traffic to your trade show booth, but the rules and regulations can be confusing at times. How can you maximize your creativity while encountering (and abiding by) hurdles? Our VP, Media Strategy, John Foster gives some tips for navigating the red tape.
More Than the Sum of Their Parts: Out of Home and Mobile as Integrated Media Channels
Walk out your door and venture into the World: what media are you carrying with you? Out of Home and Mobile are two media formats that are being seen more and more as an integrated channel. Here are some of the reasons why…
Out of Home & Mobile: Facts & Figures
Out of Home and mobile are media channels that are growing closer all the time. These stats help show why.
Out of Home in the Era of Big Data
Out of home media has been relatively static for quite a long time, but with the introduction of big data the industry is poised for some major changes to the fundamental landscape of how the media is planned, bought and used by advertisers.
3 Key Out of Home Advertising Trends for 2017
Over the last decade, advertising has exploded from a handful of media channels. At one time, TV advertising reached nearly 80% of the population in one night. Today, the dominance of TV, radio and print has become more diluted with the advent of digital marketing platforms that extend the message delivery to a tech-savvy and interconnected audience. In this constantly changing world, Out of Home is poised for a resurgence based on several key trends.
Thriving Through The Years: EMC Outdoor Celebrates 25 Years in Out of Home
Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. 25 years later our CEO, Betsy McLarney talks about the changes in Out of Home, building an agency, and the importance of a team.
3 ways Out of Home can help drive your Educational Marketing
https://www.emcoutdoor.com/case_citycollegesf.htmIs OOH the missing piece to your educational marketing plan? Throughout my years here at EMC Outdoor, I have assisted a number of agencies working with Higher Education clients in achieving increased web activity, more actions on campus and increased enrollment...
Out of Home Considerations in an Election Year
If you want to reach Americans to ask for their vote, Go Outdoor! Although there are many OOH media options, it’s not a surprise that when people run for a political office, they first think of billboards. Once thought of as the last form of “mass media”, keep in...
Study shows 74% of website traffic driven by OOH campaign came from mobile!
For a couple of years now we’ve been evangelizing the natural link between out of home advertising and mobile search/devices. And now the numbers are in to back that up. Search is going Mobile: One of the long standing pillars on the effectiveness of out of home has...
Out of Home Advertising Trends for 2016
2016 Media Planning season is in high gear with hundreds of marketing concepts and trends vying for a planner’s attention, and dozens of optimization tools available to weigh the options. It certainly can be overwhelming, a process that is equal parts analytic...
Proof That Out-of-Home Works & Provides a Link to the Mobile Consumer
Do You Need Quantitative Proof That Out-of-Home Media Works? Are you a data-centric marketer with a brand or business that you’re trying to promote? Then listen up, for the brand new USA Touchpoints / Reality Mine study “OOH and Today’s Mobile Consumer” (link) should...
A Buyer’s Perspective: Five Key Takeaways from the OAAA National Convention
I always look forward to the Outdoor Advertising Association’s annual convention for the insights and inspiration it provides, and come back excited to bring new ideas and strategies to my clients. Out of home media is, after all, incredibly dynamic with fresh types...
Let Customers Find You — on the Out-of-Home Map
In today’s market, our challenge is to meet and engage people on their terms, in their world, on their map, in some sort of welcomed and unexpected way. As smart marketers, we should always ask “Where do my customers go that I don’t know about? Are there any blind...
A Buyer’s Wish List for Out of Home Ratings
The out of home advertising industry took a great leap forward in 2010 when TAB published its long awaited EYES On Ratings, later to be called TAB OOH Ratings. A collaborative effort between outdoor advertising suppliers and leading research and software companies,...
2015: The Year Out-of-Home and Mobile Get Hitched
“Mobile is accelerating the impact of Out of Home media – not diverting attention. As a partner to mobile, Out of Home is ideally placed to drive instant response or action.” (Source: FEPE/Future Foundation: ‘Always On: Out of Home Lives 2014’) As we move into 2015,...
Outdoor Advertising: So Much More Than Billboards
You've been hearing it for a while – outdoor advertising today isn't your father’s billboard media any longer, even though billboards still represent two-thirds of total OOH revenue investment. Outdoor encompasses a whole lot more, including the ways billboards can...
Out of Home Strategies: a Tale of Two Cities
OOH is ubiquitous and larger than life, making it ideal for brand launches and broad reach in just about any market. For those who haven’t forayed into the wild and wonderful world of outdoor advertising recently, you’d be forgiven for thinking that one size fits...
Digital Out-of-Home Media Has Come Of Age
When British Airways took home the Cannes Lion this year for their amazing “Look Up” (link) campaign it was a wake-up call for anyone who hadn't noticed: Digital out of home has arrived. It is a fully established media with the potential to be a creative tour de...
Out of Home Ratings: A media planners perspective
For years media planners have struggled with how to incorporate Out of Home into their media plans when metrics were so different and costs were hard to justify. They are able to plan OOH much easier these days with the use of OOH Ratings and impressions. Currently...
Out-of-Home and Mobile Integration: Why the next step in outdoor advertising is probably already in your hand.
Years from now we will probably look back at Peapod’s award winning 2012 out of home campaign (link) as being a watershed moment – the tipping point at which brands realized the potential for out of home media to function as a direct conduit to mobile online...
OOH vs. Outdoor vs. Out of Home: A Marketer’s Linguistic Juggle
As those of us spending our day in the outdoor advertising media channel work hard to grab more market share in the advertising media world, we have many conversations. Some are with potential clients already familiar with OOH. Others are with potential clients less...
Political speech in outdoor advertising: know your legal guidelines
As Political Season is underway from California to Maine, it might be a useful time to review what the law says about Political Speech. Over the past 200 years, courts have decided that the best answer to questions of political speech is even more political speech....
Three common hurdles buying outdoor advertising
Buying billboards, and other forms of outdoor advertising, can be frustrating and time consuming. We hear many complaints, but here are three that are fairly common, and a few thoughts to consider. 1. “Why won’t they call me back?” How many times have you asked...