Location Based Strategies for Reaching Student Travelers [Infographic]

Student travelers represent a growing audience of the travel and tourism industry. Studies show that they represent 23% of the one billion tourists traveling every year. For destination brands, this means there is a large opportunity to increase brand awareness and trip purchases through location-based marketing strategies.

With proper timing, relevance and campaign planning, brands can effectively reach student travelers in defined locations. In this infographic, we explore statistics related to the student traveler audience—demographics, travel behaviors, and spending tendencies. Plus, we offer some expert insights on how to utilize location-based strategies when marketing to them.