Subway advertising

Smile Direct Club: National & International Reach

UrbanStems offers city dwellers a fast and sustainable way to send flowers, with a focus on quick delivery in dense metro areas. When the brand set its sights on growing awareness in new urban markets, they partnered with EMC to build an Out of Home campaign that could seamlessly align with their broader media strategy. With commuting professionals as the primary audience—busy individuals constantly on the move—timing and placement were key.

Strategy

Reach UrbanStems’ ideal customer within high-traffic delivery zones by meeting them where they already are: on the go in city centers.

 

Tactics

Transit shelters, rail stations, and wrapped buses in Philadelphia and Washington, D.C. provided consistent, high-frequency exposure. Bold, colorful creative reinforced brand recall while strategically placed media ensured visibility during peak commuting hours.

 

Results

16.9% Lift in Aided ​
Brand Awareness

11.3%​ Lift in Brand Recall​

25.6% Lift in Message Recall​

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