The mobile billboard was equipped with a branded basketball hoop. Brand ambassadors coordinated “shoot-offs” in which fans could shoot for the chance to win phones and other prizes. The bike displays were able to extend the perimeter of the activation by riding into areas with heavy pedestrian traffic, and direct consumers to the mobile billboard to participate in the event.
STRATEGY: Engage basketball fans at the NCAA Final Four.
TACTICS: Boost created their own micro events, using the basketball mobile billboard as a focal point, and bike displays to build awareness and drive traffic to the truck.
RESULTS: Boost was able to engage the huge crowds attending this event in a fun, memorable way.
South Dakota used experiential to reach potential travelers read more...
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ZenDesk launched a national digital OOH campaign in just over 2 days read more...
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Delta Dental combined OOH and online campaigns to amplify the effect of both read more...
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Lane Bryant used digital OOH to help announce the opening of their new flagship store, read more...
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Kona used a wall of surfboards to take their message to the beach, read more...
AeroMexico tapped the full palette of OOH media in numerous markets read more...
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MetroPCS used digital display vehicles to play video games with their audience, read more...
Tivo used a wide range of media to dominate the San Francisco market, read more...
Nationwide tapped the full range of OOH media for their "Life Comes At You Fast" campaign, read more...
TravelZoo created an interactive event in Times Square with a digitally equipped street team, read more...
